Business Owner introduces innovative family planning tool

Professional women and their families lose out on more than 20-30% of lifetime income because of the transition from pregnancy to becoming mothers. This loss is a driving force of the 'gender pay gap.' Employers also struggle with retention because of the seemingly difficult task for women to balance family with work obligations all while working in highly demanding careers.

Yasmin Mattox of Arkatecht LLC., will introduce a solution for the problem. Through her company, Arkatecht LLC, Mattox is creating digital tools that assist professional women with proactively planning for family expansion while also developing their careers to reach success. She will discuss the problem and solution at AlterConf in NYC on August 29, 2017.

Arkatecht’s first product, which is in the pre-development stage will be the first of its kind to address an inherent need for women in the workplace. This planning software will allow a user to input data that will assess the woman’s needs to help prepare and counsel her for the duration of her pregnancy and postpartum period as it relates to professional development.  As a mother herself, Mattox understands the difficulty women face in the workplace, and the challenges are much greater when expanding a family.


About Yasmin: New York native, Yasmin J. Mattox has lived in Rochester, NY since 2007. She earned a Bachelor of Arts in Political Science from Alfred University and went on to earn a Master of Science in International Studies from St. John Fisher College in 2011. Throughout her career she has done work in the legal, mental health, energy, and higher education sectors. The common and connecting thread between those areas has always been her love and commitment to research especially that which helps society better understand human thought processes, motivations, and behaviors. Mattox strives to help individuals and societies make better decisions that lead to more human progress and fulfillment. She owned a social science research and consulting firm for more than four years and has recently founded a technology company called Arkatecht.


Back to School Giveaway

More than 50% of children in Rochester live in poverty, according to the U.S. Census Bureau. A survey found every year, the average parent or caretaker spends more than $500 preparing for their child to head back to school. Those expenses include school supplies, uniforms, sneakers, and backpacks, and the cost of those items continues to rise every year.

On Monday, September 4th, Khadija Yawn will host Total Package Day: Back 2 School Cookout from 10:00 a.m. to 2:00 p.m. at Edgerton Recreation Center in an effort to alleviate some of the financial burden parents face as school begins this year. Families at this event will have a chance to get backpacks, school supplies, clothes, uniforms, sneakers, haircuts, and hairstyles free of charge all while enjoying food and entertainment. Last year, 500 young people took home book bags full of school supplies, this year with the help of our sponsors, we are aiming to double that and hand out book bags to 1,000 to local youth.

Throughout its more than six year history, Roc Royal LLC has taken pride in giving back to the community that has supported its efforts to allow it to grow into the business it is today. With the help of generous sponsors at Rochester Community Media Center, On the Rocks Liquor, 1199 SEIU Union, Financially Fit, D Will, and Rochester Community Centers Roc Royal can continue its mission. The event on September 4th will also feature special guests Mayor Lovely Warren and Pastor Melvin Cross Jr.

Please join us at Edgerton Recreation Center at 41 Backus Street on Monday, September 4th. Book bags will be distributed at noon and haircuts and styles begin at 10:00 a.m.

Watch News 10 coverage on Rochester in Focus.


Boss Made

Pictured: Dee Kimbrel, She Say So Boutique; Shantel Brown, Queens Royal Pastries; Amanda Williams, Unveiling Heart; Jessica Lewis, LaLew Public Relations; Rayna Brooks, The Mobile Spa; Ruth Elisa, Financially Fit

Pictured: Dee Kimbrel, She Say So Boutique; Shantel Brown, Queens Royal Pastries; Amanda Williams, Unveiling Heart; Jessica Lewis, LaLew Public Relations; Rayna Brooks, The Mobile Spa; Ruth Elisa, Financially Fit

Jessica Lewis, Principal Publicist and Owner of LáLew Public Relations hosted the inaugural “Boss Made” event on Saturday, July 15 to highlight the stories of local women who have successfully turned their part time passions into full-time, flourishing businesses. The event was held from 2 to 4 p.m. at Ox and Stone restaurant, 282 Alexander St.

Five women shared their entrepreneurial journeys through personal testimony and discussed the social and economic impact of women in business in Rochester. Attendees had the opportunity to network and engage with panelists in a question and answer session.

“Women in Rochester are on the rise,” said Lewis. “And as our city continues to thrive and transform, it is important that we are supporting one another and making sure that each woman has a seat at the table when it comes to shaping our community. Boss Made creates a platform for connections to be made and I am looking forward to the dynamic synergy that will be generated through this event.”

Panelists included: Rayna Brooks of The Mobile Spa; Ruth Simmons of Financially Fit: Amanda Williams of Unveiling Heart; Dee Kimbrel of She Say So Boutique; and Shantel Brown of Queens Royal Pastries.

Princess for a Day

7-year-old Jordan West plans to take 15 girls and their foster moms to Orlando, Florida to visit the Disney Castle and become a Princess for a Day!  

While many elementary school girls spend their summers swimming & playing with dolls, Jordan keeps herself busy by doing something that would greatly benefit others. With the help of her mother, Jordan organized a "Party with a Purpose” last year where she invited over two dozen foster girls a.k.a. "princesses" to spend the day at a kiddie spa. The girls received manicures, pedicures, makeovers, lunch, gifts, and princess dresses to walk the red carpet. Each princess also received one of Jordan's handmade Princess bags.  Jordan started making bags for foster girls so that they could get rid of the garbage bags that had previously been using to transport their clothes & belongings in. "These princesses" even arrived in style in a limo.

Since Jordan's first Princess Party was such a HUGE success, she was invited by the White House to come and host a Princess Party in Washington, DC for 115 girls living in foster care in October 2016. Now Jordan is hoping to create that same type of "magical" experience for foster girls by taking them on the "Ultimate Princess Experience" at the Disney castle. The girls will get to spend the day at the park and go to the Bibbidi Bobbidi Boutique to be pampered like a princess. They will receive a princess dress, wand, tiara and have their hair, nails and make-up done.  The girls will also partake in photo shoot with the Disney Princesses themselves.

To help make dreams come true for these girls you can make a donation of any amount by visiting

Rochester’s First-Ever Why Did I Get Married Conference

If you enjoyed the hit movie Why Did I Get Married by Tyler Perry, then you'll love the Why Did I Get Married conference, hosted by L.O.V.E. Marriage Ministries founder’s Cory and Tanishia Johnson. Much like the film, which chronicles the love life of 4 couples as they struggle with maintaining healthy relationships in modern times, the conference focuses on helping couples build and maintain strong marriages.

With 16 years of marriage under their belts Cory and Tanishia Johnson know the difficulties married couples face when it comes to finances, raising children and communication. That's why they created L.O.V.E Marriage Ministries. Cory and Tanishia have made it their mission to help couples build and maintain their marriages.

Next week, Cory and Tanishia will host the first-ever Why Did I Get Married Conference. The conference will address the realities that married couples face and offer workshops on topics such as: "How to Fight Fair", "Forgiveness", "Intimacy", and "Money Matters."

The Why Did I Get Married Conference will take place on Saturday, May 20, 2017 from 9:00 AM - 4:00PM at The Clover Center for Arts and Spirituality, 1101 Clover Street, Rochester, NY 14610. For more information visit their website here.

Read their feature in Our Voice Magazine, Open Mic Magazine, and Challenger Newspaper.

Watch their Good Day Rochester interview here.


Five-Year-Old Launches Book

Five-year-old Taleah Elliott is a kindergarten student at Helendale Road Primary School in East Irondequoit. She loves to read, write, dance, sing, and act and has been dubbed the “edutainer” (educator + entertainer). Taleah recently authored a children’s book called “Puppy Love” which is a book about her favorite stuffed animal affectionately named “puppy.” The book teaches a valuable lesson about love, values and the importance of family.

On Sunday, April 2nd families were invited to Taleah’s book launch at the Holiday Inn Downtown. The launch doubled as a community-wide play date open to Rochester area families. The event featured musical performances by Tolpher Holt who is an interactive music sensation, plus prizes, food, and games.

For more about Taleah’s book launch, check out her website here.

You can also find her on social media at:

Twitter: @taleahmor


Instagram: @taleahmor

Watch Taleah's interviews on Good Day Rochester and
Channel 10.

Read her feature in the Democrat & Chronicle.