ATHENA Leadership Roundtable


Powerful women...powerful stories! Join us for an up close and personal chat with some of Rochester's most successful women in business at this year's ATHENA Leadership Roundtable. The event features businesswomen who are finalists in this year's ATHENA Awards. It is an intimate conversation to find out just how these women do it and what are their secrets to success, and you'll leave with ways to elevate your career and find your own pathway to success!

Building Your Briefcase: ATHENA Leadership Roundtable

Wednesday, December 13, 2017

Click HERE to register

African American Leadership Development Program Graduates 38 Leaders

AALDP class photo.jpg

On October 25, 2017 thirty-eight leaders from the African American community graduated from AALDP including our Principal Publicist & Owner Jessica Lewis. The African American Leadership Development Program (AALDP) is a unique development program that identifies, trains and promotes the placement of African Americans in policy-making positions at community organizations in the Greater Rochester area.

AALDP increases the number and broadens the participation of African Americans in leadership roles. Since 1992, United Way of Greater Rochester's African American Leadership Development Program has been positively impacting our community and strengthening Rochester's workforce. 

Jessica Lewis named finalist for ATHENA Award


Congratulations to our Principal Publicist & Owner Jessica Lewis who is a finalist for the ATHENA Young Professional Award!!

The Greater Rochester Chamber of Commerce and its Women’s Council affiliate announced its finalists for the ATHENA Young Professional Award and will present the internationally-recognized award, which honor and empower women in business, at the 32nd annual ATHENA Awards dinner January 25, 2018.

The ATHENA Young Professional Award recognizes emerging female leaders in the 30 to 45 year old range who demonstrate excellence, creativity, and initiative in their business or profession and serve as a role model for young women both personally and professionally.

See full list of finalists HERE.

Local Care Company Lends a Helping Had


Finding safe, adequate care for a loved one is typically a difficult and draining process. Every year, more than 1 million senior citizens are abused in nursing homes. It’s no surprise the safest and most comfortable choice to help your loved one is getting care from the comfort of their home. Here in the Rochester area, the home care market is slim. Universal Care Services (USC) is here to fill that need. USC has trained and certified staff that is ready to lend a helping hand.

USC offers a variety of services like help with chores, grocery shopping, transportation, travel, cooking, cleaning, and more. They also have a Chaplin on staff that can provide prayer for families dealing with hospice or illness, bible study, a listening ear or even assistance with end of life arrangements.

In addition to that, UCS has an Elder Care Advocate on staff, a unique resource many agencies don’t have on staff. The Elder Care Advocate can assist seniors applying for Medicaid and Social Security disability, reviewing medical bills and insurance claims, and they can provide support after a hospital stay.

Their partnerships with The Greater Rochester Area Partnership for the Elderly (G.R.A.P.E) and Lifespan of Greater Rochester Inc., prove their credibility, allow them to reach new clients and help further their mission. They are accredited by the Better Business Bureau. Soon, Universal Care Services will partner with The Alzheimer's Association to train all staff as Dementia Care Specialists. 

UCS is also active in our local community. For the second time, they will participate in the Walk to End Alzheimer's Disease, October 21, 2017 at Frontier Field. They’ve raised hundreds of dollars in 2016 and hope to increase their donation this year. USC is passionate about helping every way they can.

Universal Care Services has staff available to talk about signs that your loved one might need a helping hand, the benefits of home care versus a nursing home, and a variety of other topics relating to elder care. 

Last week, Universal Care Services CEO Mildred Strader was a guest on the SOULstainable Living Radio Show on 104.3 FM. To learn more about Universal Care Services visit     


Business Owner introduces innovative family planning tool

Professional women and their families lose out on more than 20-30% of lifetime income because of the transition from pregnancy to becoming mothers. This loss is a driving force of the 'gender pay gap.' Employers also struggle with retention because of the seemingly difficult task for women to balance family with work obligations all while working in highly demanding careers.

Yasmin Mattox of Arkatecht LLC., will introduce a solution for the problem. Through her company, Arkatecht LLC, Mattox is creating digital tools that assist professional women with proactively planning for family expansion while also developing their careers to reach success. She will discuss the problem and solution at AlterConf in NYC on August 29, 2017.

Arkatecht’s first product, which is in the pre-development stage will be the first of its kind to address an inherent need for women in the workplace. This planning software will allow a user to input data that will assess the woman’s needs to help prepare and counsel her for the duration of her pregnancy and postpartum period as it relates to professional development.  As a mother herself, Mattox understands the difficulty women face in the workplace, and the challenges are much greater when expanding a family.


About Yasmin: New York native, Yasmin J. Mattox has lived in Rochester, NY since 2007. She earned a Bachelor of Arts in Political Science from Alfred University and went on to earn a Master of Science in International Studies from St. John Fisher College in 2011. Throughout her career she has done work in the legal, mental health, energy, and higher education sectors. The common and connecting thread between those areas has always been her love and commitment to research especially that which helps society better understand human thought processes, motivations, and behaviors. Mattox strives to help individuals and societies make better decisions that lead to more human progress and fulfillment. She owned a social science research and consulting firm for more than four years and has recently founded a technology company called Arkatecht.


Back to School Giveaway

More than 50% of children in Rochester live in poverty, according to the U.S. Census Bureau. A survey found every year, the average parent or caretaker spends more than $500 preparing for their child to head back to school. Those expenses include school supplies, uniforms, sneakers, and backpacks, and the cost of those items continues to rise every year.

On Monday, September 4th, Khadija Yawn will host Total Package Day: Back 2 School Cookout from 10:00 a.m. to 2:00 p.m. at Edgerton Recreation Center in an effort to alleviate some of the financial burden parents face as school begins this year. Families at this event will have a chance to get backpacks, school supplies, clothes, uniforms, sneakers, haircuts, and hairstyles free of charge all while enjoying food and entertainment. Last year, 500 young people took home book bags full of school supplies, this year with the help of our sponsors, we are aiming to double that and hand out book bags to 1,000 to local youth.

Throughout its more than six year history, Roc Royal LLC has taken pride in giving back to the community that has supported its efforts to allow it to grow into the business it is today. With the help of generous sponsors at Rochester Community Media Center, On the Rocks Liquor, 1199 SEIU Union, Financially Fit, D Will, and Rochester Community Centers Roc Royal can continue its mission. The event on September 4th will also feature special guests Mayor Lovely Warren and Pastor Melvin Cross Jr.

Please join us at Edgerton Recreation Center at 41 Backus Street on Monday, September 4th. Book bags will be distributed at noon and haircuts and styles begin at 10:00 a.m.

Watch News 10 coverage on Rochester in Focus.


Boss Made

Pictured: Dee Kimbrel, She Say So Boutique; Shantel Brown, Queens Royal Pastries; Amanda Williams, Unveiling Heart; Jessica Lewis, LaLew Public Relations; Rayna Brooks, The Mobile Spa; Ruth Elisa, Financially Fit

Pictured: Dee Kimbrel, She Say So Boutique; Shantel Brown, Queens Royal Pastries; Amanda Williams, Unveiling Heart; Jessica Lewis, LaLew Public Relations; Rayna Brooks, The Mobile Spa; Ruth Elisa, Financially Fit

Jessica Lewis, Principal Publicist and Owner of LáLew Public Relations hosted the inaugural “Boss Made” event on Saturday, July 15 to highlight the stories of local women who have successfully turned their part time passions into full-time, flourishing businesses. The event was held from 2 to 4 p.m. at Ox and Stone restaurant, 282 Alexander St.

Five women shared their entrepreneurial journeys through personal testimony and discussed the social and economic impact of women in business in Rochester. Attendees had the opportunity to network and engage with panelists in a question and answer session.

“Women in Rochester are on the rise,” said Lewis. “And as our city continues to thrive and transform, it is important that we are supporting one another and making sure that each woman has a seat at the table when it comes to shaping our community. Boss Made creates a platform for connections to be made and I am looking forward to the dynamic synergy that will be generated through this event.”

Panelists included: Rayna Brooks of The Mobile Spa; Ruth Simmons of Financially Fit: Amanda Williams of Unveiling Heart; Dee Kimbrel of She Say So Boutique; and Shantel Brown of Queens Royal Pastries.