LáLew Leads The Way With Four Awards at the PRisms
It was one of the biggest nights for PR practitioners. Each year, the Rochester chapter of the Public Relations Society of America (PRSA) holds the PRism Awards program to recognize stand out communicators as well as their “programs and tactical elements.” Standing in front of the crowd on June 14, our courageous leader and CEO Jessica Lewis accepted not one, not two, not three, but four awards during the PRisms.
We are humbled and honored to hold these recognitions, not only representing one of the first Black-owned agencies in the area but also uplifting the change-making work of our clients.
Integrated Communications – Corporate Award of Excellence for “Connecting Innovators Around the World Through Agriculture”
Way to go, Grow-NY! This business competition challenges startups worldwide to create and execute plans to increase food and agriculture jobs and partnerships to aid the growing regional community and economy.
Our integrated communications campaign focused on securing publicity and exposure through earned media for the competition. Through this multi-phase effort, we successfully obtained 100 placements and billions of impressions.
Editorial/Op-Ed Columns – Corporate PRism Award for “Guest Editorial: How brands can commemorate cultural holidays respectfully”
Growing out of her discussion on NPR/WXXI Connections, Jessica Lewis researched and wrote an essay focused on how companies can commemorate Juneteenth respectfully. Key messages included supporting Black businesses, resisting the urge to commercialize the holiday, and seeking advice and counsel before taking any messaging public.
This corporate PRism Award recognizes the creativity and quality of the op-ed as well as its publication. On June 17, 2022, Business Insider published the essay, bringing these insights before its 250 million readers.
Media Relations – Corporate PRism Award for the “Mural of Harriet Tubman seen by millions through earned media mentions”
Working alongside The New York State Equal Rights Heritage Center, we completed a six-month campaign centered on the bicentennial celebration of Harriet Tubman’s work and last 54 years of life in Auburn, NY. The Heritage Center sponsored events including an unveiling ceremony for “Harriet Tubman: Her Life in Freedom Mural.”
The corporate PRism Award acknowledges our extensive media outreach efforts, securing 3.4 billion gross impressions for The Center. The ABC News article alone received 1,548 shares and was duplicated 55 times. Other notable features include ABC News Radio, World News Tonight, Yahoo News, and two MSN articles.
Social Media – Corporate Award of Excellence for its “Social media campaign brings over 3,000 visitors to Teen Empowerment’s Clarissa Uprooted Exhibit”
From jamming jazz, neighborly comradeship, and thriving Black-owned businesses, to the underlying redlining, discrimination, and push for urban renewal, Rochester’s Third Ward is an undeniably captivating community. Produced by Teen Empowerment and the Clarissa Street Legacy (formerly Clarissa Street Reunion Committee), the Clarissa Uprooted documentary brings stories from then and now to life.
Managing the Teen Empowerment Rochester social media accounts, we sought to share the pivotal regional impact of the Clarissa Street community and to increase visibility of the Clarissa Uprooted Exhibit. The corporate PRism Award of Excellence recognizes the success of our campaign, bringing over 3,000 visitors to the exhibit.
Thank you to our clients, collaborators, and comrades for your support in earning these achievements. Stay tuned…this is just the beginning.