Meet the Team
Jessica Lewis
PRESIDENT AND CEO
Jessica Lewis is the President & CEO of LáLew Public Relations, an award-winning public relations firm based in Rochester, New York. As the visionary leader behind the agency, she has built LáLew PR into a trusted partner for organizations seeking strategic communications, increased visibility, and meaningful brand impact.
Jessica is a sought-after thought leader on industry trends, business, and entrepreneurship. She has appeared on Good Day Rochester, NPR’s WXXI Connections, and CBS MoneyWatch. She has authored columns for Business Insider, the Democrat & Chronicle, and Minority Reporter newspaper.
Wayneen Neville
CHIEF OPERATING OFFICER
Wayneen Neville is the Chief Operating Officer of LáLew Public Relations, with more than 15 years of experience in public relations, internal communications, event coordination, and operations management. She holds a degree in Journalism from Ohio University and has built her career around supporting small business development and branding, combining strategic insight with strong organizational leadership.
Wayneen is also deeply committed to progressive education. She previously supported the Children’s Dyslexia Center in operations and serves on the board of directors at the Laughlin Children’s Center, where she created and led their largest fundraising event, the Laughlin Family Ball.
When she’s not working, she loves spending time with her twin daughters and her two black labs, surfing when she can, and helping friends and family with their interior design.
Jessica Riddick
ACCOUNT MANAGER
Jessica Riddick is a freelance publicist with over 5 years of experience in the field. She has experience in nonprofit communications and entertainment. Her style of work is driven by passion, determination, innovation, and research. Jessica’s most notable media placements include BET, Fox Soul, and Black Wall Street Times.
Jessica graduated from Southern New Hampshire University with a bachelor’s degree in communications with a concentration in public relations. While in college, Jessica was named to the President’s List and the Dean’s List. She’s also completed the Muck Rack Fundamentals of Media Relations online course.
In addition to her love of public relations, Jessica is a loving mom of 4 beautiful children, active member and volunteer at her church, and loves having fun with family and friends.
Christina Tartaro
ACCOUNT MANAGER
Christina brings a strong background in PR and digital marketing, having worked with brands like Procter & Gamble, JP Morgan Chase, Google, Amazon and Samsung. With experience in media and influencer relations, social campaigns and brand storytelling, she’s passionate about creating impactful, buzzworthy moments.
Outside of work, Christina loves to try new restaurants in her favorite NYC neighborhoods and she is always on the hunt for good vintage furniture and home decor!
Nicole Sheldon
ACCOUNT MANAGER
Nicole Sheldon is an Account Manager with nine years of professional experience spanning public relations, communications, and project leadership. She specializes in managing client relationships, developing earned media strategies, and executing integrated PR campaigns that drive visibility and measurable results.
Known for her collaborative approach and attention to detail, Nicole partners closely with stakeholders and cross-functional teams to deliver compelling storytelling, targeted media coverage, and high-impact campaign execution.
Nicole graduated from SUNY Geneseo with a bachelor's degree in English literature and a minor in communication.
When she's not working, you can find Nicole curled up under a cozy blanket with her Kindle and her mini goldendoodle, Teddy, or at a concert rocking out with her favorite bands.
Velvet Spicer
ACCOUNT MANAGER
Velvet has over 20 years of experience as a journalist with the Rochester Business Journal and in internal communications, including serving as Director of Communications at the Alzheimer’s Association. In addition to her work with LáLew Public Relations, she is an editor for a daily news publication.
Outside of work, she and her husband care for their three special-needs rescue dogs and she enjoys volunteering at food pantries and creating junk journals, which she sells on Etsy.
Lindsay Ksanzak
SENIOR ACCCOUNT MANAGER
Lindsay Ksanznak is a dedicated PR professional who currently serves as a Senior Account Manager at LáLew Public Relations. She has over a decade of experience overseeing public relations, social media, and integrated marketing campaigns for client accounts spanning the travel, lifestyle, non-profit, education, technology, B2C and B2B industries. Notable past clients include Playa Hotels & Resorts, LEGOLAND New York, Deloitte, Flower City Habitat for Humanity, Rich Products, The Lake House on Canandaigua, The Bonadio Group, and more.
Lindsay is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University, where she earned a bachelor's degree in Public Relations in 2017. When she is not helping clients meet their marketing goals, she enjoys spending quality time with her husband, Ian, and their toddler, Miles, as well as taking long walks with their energetic golden retriever, Ollie.
P.O. Box 19619
Rochester, New York 14619
info@lalewpr.com
585-773-1140