For dreamers just getting started.

THE VISIONARY

Welcome to the House of LáLew

As a Visionary member, you are granted complimentary access to curated tools, expert guidance and community resources designed to help you begin your journey with confidence. This tier is open to all, reflecting our belief that every dream deserves a strong foundation.

Consider this your starting point for mastering the essentials of public relations, refining your narrative and connecting with the support you need to grow.

How to use this page

Begin with PR Essentials to refine your message and craft a presence that resonates.
Explore Local Business Support, a curated guide to complimentary and accessible resources that will strengthen your foundation for growth.

PR ESSENTIALS

Actionable building blocks from our PR workshop to get you moving today.

Elevator Pitch

A great elevator pitch is a 30-second introduction to who you are, what you do and why it matters. Focus on clarity and ease of delivery.

    • Who you help

    • What problem do you solve

    • What result they get

  • I help [audience] [solve X problem] so they can [achieve Y result].

  • Record a 30‑second voice memo of your pitch. Play it back. Cut any extra words. Aim for 25–30 seconds.

Networking That Works

Connection > collection. Bring business cards or a scannable QR, introduce yourself clearly and always follow up within 24–48 hours.

    • “What inspired you to get into your field?”

    • “What projects are you most excited about right now?”

    • “I’d love to hear how you approached [specific topic mentioned at the event].”

      The ‘Give Before You Ask’ Principle: Offer value first. Share an introduction, provide a useful resource, or compliment someone’s work sincerely before asking for their time or support.

    • “It was a pleasure meeting you at [event]. I enjoyed your thoughts on [topic]. Would you be open to a quick call next week?”

    • “Thank you for introducing me to [name]. I’ll reach out and keep you updated on how the conversation goes.”

    • “I wanted to follow up by sharing a one pager on [offer]. I’d be happy to send samples or a case study if that would be helpful.”

  • • Carry elegant business cards or a scannable QR code
    • Lead with a clear introduction and one memorable point
    • Request a single, specific next step
    • Follow up within 24–48 hours
    • Nurture the relationship over time

    The Power of Presence: Be memorable by being present. Put your phone away, listen deeply and respond thoughtfully.

    Post Event Ritual: • Jot notes on business cards or in phone contacts
    • Connect on LinkedIn with a personalized message that evening
    • Add key names to a “warm connections” list for ongoing nurture

    Luxe Touch: Invest in elevated personal branding items: a professionally designed card, a polished one pager and a refined email signature.

Social Posting Rhythm

Consistency keeps you visible. Start lean and sustainable.

  • • Instagram: 3–4 posts per week + 3–5 stories
    • LinkedIn: 2–3 posts per week
    • Facebook: 2–3 posts per week
    • Pinterest: 3–5 pins per day (batch schedule)
    • X (Twitter): 3 posts per day if you actively use it

    Make every post visual: Add a photo, short video or graphic to boost engagement.

    • High-quality imagery-

    • Engaging reels (use trending audio)

    • Client wins

    • Testimonials

    • Mini-vlogs

    • Tutorials & “How-tos”

Endorsements = Proof

Collect short quotes, reviews, or screenshots that show results and trust. Add them to your site, slide deck or one-pager.

  • “If this was helpful, would you be open to sharing a short testimonial about your experience and results?”

    Use them: on your homepage, landing pages, emails and social graphics.

  • Pair testimonials with photos, logos or results to give context. Readers connect more when they see both words and proof side by side.

  • One good testimonial can work everywhere. Use it on landing pages, social graphics, email signatures and presentations

LOCAL BUSINESS SUPPORT (Greater Rochester + Finger Lakes) 

Free and low cost help for planning, funding, mentoring and growth.

  • Urban League of Rochester – Business Development Center

    Entrepreneurship & Wealth Building Division supporting minority, women, veteran and underrepresented founders with coaching, financing, licensing and MWBE certification.

    📍 265 North Clinton Avenue, Rochester, NY

    Learn more

  • Business Insight Center (Rochester Public Library)

    Free access to databases, business plans, industry reports and intellectual property resources through the Carlson Center for Intellectual Property.

    📍 115 South Avenue, Rochester, NY

    Learn More

  • RIT Center for Urban Entrepreneurship

    Provides educational programs, mentoring and community-focused resources for aspiring entrepreneurs in downtown Rochester.

    📍 40 Franklin Street, Rochester, NY 14604

    Learn More

  • Greater Rochester Black Business Alliance, Inc. (GRBBA)

    Advocates for the attraction, stability, growth and sustainability of Black-owned businesses in Greater Rochester.

    📍 301 Exchange Boulevard, Suite 2, Rochester, NY 14608

    Learn More

  • Rochester Economic Development Corporation (ROCEDC)

    Drives equitable economic development through business financing, resources and community growth.

    📍 275 Lake Avenue, Rochester, NY 14608

    Learn More