For those building a brand with intention.
THE FOUNDER
You are a Founder
As a Founder, you receive everything included in the Visionary and Strategist tiers, giving you full access to the tools, guidance and resources that strengthen your foundation. Being a Founder means stepping into visibility and sharing your story with the world.
With this tier, you gain exclusive opportunities designed to elevate your presence, including a spotlight feature on House of LáLew social media and eligibility for digital feature stories that showcase your brand to new audiences. Becoming a Founder is your chance to be seen, heard and recognized for the impact you are creating.
How to use this page
Since you are a Founder, you have access to all the content from both the Visionary and Strategist tiers. Begin by scrolling through those resources to refine your brand, strengthen your message and align your growth strategy.
Once you have explored those foundations, contact us to activate your Founder benefits:
A spotlight feature on House of LáLew social media channels
Eligibility for digital feature stories that showcase your brand to a wider audience
These steps are designed to help your voice carry further and ensure your work is seen, supported and celebrated.
PR ESSENTIALS
Actionable building blocks from our PR workshops to get you moving today.
Elevator Pitch
A great elevator pitch is a 30-second introduction to who you are, what you do and why it matters. Focus on clarity and ease of delivery.
-
Who you help
What problem do you solve
What result they get
-
I help [audience] [solve X problem] so they can [achieve Y result].
-
Record a 30‑second voice memo of your pitch. Play it back. Cut any extra words. Aim for 25–30 seconds.
Networking That Works
Connection > collection. Bring business cards or a scannable QR, introduce yourself clearly and always follow up within 24–48 hours.
-
“What inspired you to get into your field?”
“What projects are you most excited about right now?”
“I’d love to hear how you approached [specific topic mentioned at the event].”
The ‘Give Before You Ask’ Principle: Offer value first. Share an introduction, provide a useful resource, or compliment someone’s work sincerely before asking for their time or support.
-
“It was a pleasure meeting you at [event]. I enjoyed your thoughts on [topic]. Would you be open to a quick call next week?”
“Thank you for introducing me to [name]. I’ll reach out and keep you updated on how the conversation goes.”
“I wanted to follow up by sharing a one pager on [offer]. I’d be happy to send samples or a case study if that would be helpful.”
-
• Carry elegant business cards or a scannable QR code
• Lead with a clear introduction and one memorable point
• Request a single, specific next step
• Follow up within 24–48 hours
• Nurture the relationship over timeThe Power of Presence: Be memorable by being present. Put your phone away, listen deeply and respond thoughtfully.
Post Event Ritual: • Jot notes on business cards or in phone contacts
• Connect on LinkedIn with a personalized message that evening
• Add key names to a “warm connections” list for ongoing nurtureLuxe Touch: Invest in elevated personal branding items: a professionally designed card, a polished one pager and a refined email signature.
Social Posting Rhythm
Consistency keeps you visible. Start lean and sustainable.
-
• Instagram: 3–4 posts per week + 3–5 stories
• LinkedIn: 2–3 posts per week
• Facebook: 2–3 posts per week
• Pinterest: 3–5 pins per day (batch schedule)
• X (Twitter): 3 posts per day if you actively use itMake every post visual: Add a photo, short video or graphic to boost engagement.
-
High-quality imagery-
Engaging reels (use trending audio)
Client wins
Testimonials
Mini-vlogs
Tutorials & “How-tos”
Endorsements = Proof
Collect short quotes, reviews, or screenshots that show results and trust. Add them to your site, slide deck or one-pager.
-
“If this was helpful, would you be open to sharing a short testimonial about your experience and results?”
Use them: on your homepage, landing pages, emails and social graphics.
-
Pair testimonials with photos, logos or results to give context. Readers connect more when they see both words and proof side by side.
-
One good testimonial can work everywhere. Use it on landing pages, social graphics, email signatures and presentations
Brand Consistency Essentials
Consistency makes your brand recognizable and trusted. It ensures that every interaction delivers the same clear message, tone and look.
Your Brand, Aligned
-
Gather everything you have already created — social media posts, blogs, emails, presentations, flyers and videos. Look at them side by side. Ask yourself if they feel connected and if they reflect the story you want to tell. Keep what is strong, update what needs improvement, and remove what no longer fits.
-
Some businesses keep one unified brand across all of their work. Others manage multiple brands under one umbrella. Decide which structure makes the most sense for you. The goal is clarity, so your audience always knows who you are and what you stand for.
-
A brand guide is your rulebook. It includes your approved logo, your color palette, your fonts, your imagery and the way your brand should sound. With a guide in place, you and your team can create with confidence and avoid confusion.
-
Templates are not just about design — they protect your brand identity. Create simple templates for social posts, flyers and presentations. This allows you to stay on brand while making updates quickly and consistently.
-
Pay attention to how people respond. Track engagement on your social media, the open rates of your emails, and the click-throughs on your website. Notice what works and repeat it. Adjust what does not. Consistency builds trust, but awareness and adaptation build growth.
Brand Personality in Action: The LáLew Example
Your brand is more than what you sell. It is how people feel when they experience your work. At LáLew, we define our personality and values so every message we send is clear and consistent.
Every strong brand starts with a clear personality.
-
For us, that means being passionate, imaginative, dependable, successful and reliable. These traits describe not just how we want others to see us, but how we want to act in every situation. When you define your traits, think about what qualities you want people to remember long after they engage with your brand.
-
We position ourselves as professional but never cold or distant. We aim for a warm approach that builds trust and creates long-term relationships. Ask yourself how you want your audience to feel when they work with you. Reassured, energized, inspired or supported. Your approach should guide everything from your emails to your events.
-
Our mission is clear. Driven by one mission to sustain your vision. Every service we provide, every client interaction and every piece of content connects back to this purpose. Your mission should be short, memorable, and something you can check your work against. If an action or message does not align, it should be rethought.
-
Our values include commitment, teamwork, excellence, accountability, diversity, equity, inclusion, innovation and collaboration. They act like guardrails that keep us accountable to the communities we serve and ensure we operate with integrity. Make a list of your own core values and let them guide your decision-making. Values should not be empty words. They should be the standards you measure yourself against every day.
-
We let authenticity, empathy and empowerment shine through in our communication, our design and our partnerships. These qualities humanize our brand. Think about how you can show your personality in small ways. Your tone of voice, the stories you tell, or the imagery you choose. These touches make your brand memorable.
-
Defining your brand personality ensures that people know what you stand for and what to expect from you. When your voice is consistent and human, your brand becomes both recognizable and trustworthy. Use this framework as a model for your own business. Define your traits, clarify your mission, live your values and let your personality shine. The clearer you are, the stronger your brand presence will be.
Your Press, Your Power
Press coverage is not the finish line; it is the spark that ignites momentum. A single article or interview creates an opportunity to amplify credibility, expand your reach and reinforce your message. The real impact comes from how you carry that moment forward.
Activate Your Founder Benefits
You have taken the step to become a Founder. Now it’s time to unlock the visibility and opportunities that come with it.
How it works
Fill out the form below with your contact details and a brief description of your business.
Our team will connect with you to learn more about your vision and goals.
We schedule your features and guide you through the next steps to bring your story to life.
info@lalewpr.com
585-773-1140
P.O. Box 19619
Rochester, New York 14619
LOCAL BUSINESS SUPPORT (Greater Rochester + Finger Lakes)
Local resources that make business planning and growth more accessible.
-
Urban League of Rochester – Business Development Center
Entrepreneurship & Wealth Building Division supporting minority, women, veteran and underrepresented founders with coaching, financing, licensing and MWBE certification.
📍 265 North Clinton Avenue, Rochester, NY
-
Business Insight Center (Rochester Public Library)
Free access to databases, business plans, industry reports and intellectual property resources through the Carlson Center for Intellectual Property.
📍 115 South Avenue, Rochester, NY
-
RIT Center for Urban Entrepreneurship
Provides educational programs, mentoring and community-focused resources for aspiring entrepreneurs in downtown Rochester.
📍 40 Franklin Street, Rochester, NY 14604
-
Greater Rochester Black Business Alliance, Inc. (GRBBA)
Advocates for the attraction, stability, growth and sustainability of Black-owned businesses in Greater Rochester.
📍 301 Exchange Boulevard, Suite 2, Rochester, NY 14608
-
Rochester Economic Development Corporation (ROCEDC)
Drives equitable economic development through business financing, resources and community growth.
📍 275 Lake Avenue, Rochester, NY 14608
-
Neighborhood & Business Development (City of Rochester)
Helps strengthen neighborhoods and small businesses with grants, loans and technical support that spark growth across Rochester.
📍 30 Church Street, Room 005A, Rochester, NY 14614 -
Ibero-American Action League Business Center
Supports Latino and minority entrepreneurs with coaching, training, and access to financial education and resources.
📍 124 Evergreen Street, Rochester, NY 14605
-
The Commissary
A shared commercial kitchen and incubator designed for food entrepreneurs to test, grow and launch their businesses.
📍 Sibley Square, 250 East Main Street, Suite 130, Rochester, NY 14604
-
The Enterprise Center at PathStone
Provides loans, technical assistance and programs to help small businesses grow in underserved communities.
📍 400 East Avenue, Rochester, NY 14607
-
SBDC Brockport (Small Business Development Center)
Offers free, confidential advising on business planning, marketing, financing and operations for entrepreneurs at every stage.
📍 SUNY Brockport, Hartwell Hall 101, 350 New Campus Drive, Brockport, NY 14420
For brands defining culture.
Claim your seat at the top.
