Senior Account Manager

About the Agency

LáLew Public Relations is a results-driven agency. Every program that we are involved in is guided by data and built on a strategic plan. We specialize in public relations, social media management, brand awareness, and full-scale media relations.

Founded in 2016, we are a certified woman and minority-owned PR firm that works with organizations to provide ongoing media relations and publicity to raise visibility and reach target audiences.

Since its inception, LáLew has worked with a number of businesses and nonprofits, including Grow-NY (a multi-million dollar agri-tech business competition), the Cayuga County Office of Tourism, Teen Empowerment, and Houghton College. Successes include securing earned media for the Rochester Schools Modernization Program (RSMP), which is the largest public capital works project in the history of Rochester with a $1.4 billion dollar budget, enabling the Urban League of Rochester to raise over $50,000 for their programming, and developing the design concept for the Healthy Baby Network’s 25th anniversary annual appeal.

What You’ll Do

The primary role of the Senior Account Manager (SAM) is to oversee strategic planning and execution of creative PR and communication projects on behalf of LáLew clients.

Administrative Roles and Tasks

Set the strategy for each account
Serve as the client-facing representative of the company, in charge of an assigned client roster of 3 or more accounts
Oversee day-to-day project work and provide quality assurance for all deliverables
Maintain strong relationships with media
Assist and mentor junior team members
Attend client meetings, producing meeting summaries and next steps as needed
Develop, organize, and send documents, files, and reports to clients
Prepare and present materials for client meetings (primarily in a virtual format)
Understand client marketplace, industry, or sector as needed to meet goals and objectives

Research and Data Collection

Research client and client-related information through online resources, databases (such as Muck Rack), directories, etc.
Conduct media and social media audits
Compile data in an organized and clear way
Develop client specific media lists and contribute to LáLew’s general contact database
Draft research reports to be reviewed by the LáLew team and clients as needed.
Report analytics and results as required (quarterly, monthly, biweekly etc.)

Media Relations and Results

Draft press releases, fact sheets, media advisories, and other general press materials
Write and distribute pitches for media outreach, serving as a media contact
Coordinate interviews, appearances, etc. between clients and journalists
Monitor for all results and work with account team to compile reports for client(s)

Qualifications Required

Exhibit a solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers, competitors
Stay current on the latest social technology, functionality, and influencer integrations to serve as a go-to resource for the client and internal team.
Exhibit an understanding of the components of large integrated marketing campaigns, such as advertising, paid media, social, and influencer.
Ability to multi-task and maintain attention to detail
Capable of providing clear and concise direction for the client and team members
Ability to supervise the work of others and provide constructive feedback
Capable of maintaining positive working relationships with clients, account team, and across the agency
Highly motivated, results oriented, and enthusiastic with a can-do mindset.

Qualifications Preferred

Bachelor's degree in public relations, communications, journalism, or related industry
A demonstrated track record of developing and executing social and influencer strategies and programs that have driven tangible results
Experience working with paid media, analytics, planning, technology and creative teams to build effective strategies and experiences
Social Client Service experience for a global or national retail brand a huge plus
Accountability to reliably take ownership of work and responsibilities
Superior written and verbal communication skills

Why You Would Want to Work Here

We are flexible: Work from home during hours that best fit your needs. Weekly meetings and client debriefs ensure that we are on the same page. The rest can be on your timeline.
We collaborate as you shine: At LàLew PR, we believe that everyone should have a chance to stand out and try something new. We believe in one another’s abilities and give you opportunities to grow in your skillset. However, as you do so, you are never alone. As a team, LàLew is always finding ways to assist one another on projects and tasks.
We offer strong professional development: Whether it be leadership and team building or hard/technical skills, there is always more to learn–– and we are here to help you do just that. Through various projects and team meetings, our team has the opportunity to grow personally and professionally.
We finish what we start: We are a team of hard workers with a will to match our creativity. When we work with a client, we go above and beyond their expectations and deliver consistent results

Compensation

This is a contracted position. The expected time commitment is 25 - 30 hours per month, maybe more any given month. You have the potential to earn $1000 - $1200/monthly.

To apply, send us your resume and tell us how your skill set would be an asset to the team.

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