LáLew Cares: Engaging With and Caring for Our Communities
We’re excited to share that we’re bringing back a beloved initiative, called LáLew Cares - a program where we highlight the ways our team members are giving back to their communities. Through this initiative, we aim to show how volunteering your time and resources brings valuable rewards and benefits, not only to your community but also to you personally.
With team members working remotely across various locations, including Rochester, NY, Pittsburgh, PA, Greensboro, NC, and even college campuses across the country, the impact of LáLew's care is far-reaching. We’re proud to see LáLew Cares expanding into communities near and far, and we encourage all of our team members to contribute their time and energy.
Have a volunteer event that could use LáLew’s support? We’d love to help—reach out and let us know via email at info@lalewpr.com!
Dress for Success Rochester
Velvet Spicer, Account Manager for LáLew PR
I can't pinpoint exactly when I realized that my passion for giving back came from my parents, but it's clear to me now that it did. As a kid, we always gathered our outgrown clothes for my mom to drop off at the church. I also remember that before Christmas, we’d sort through our toys, choosing ones we no longer played with—still in good condition with plenty of "play" left in them—and my parents would box them up to ensure another child could enjoy them. As I grew older, I learned that both of my parents' childhood birthdays and Christmases were filled with hand-me-downs. Now, I understand how deeply they valued the act of giving back and paying it forward.
One of my favorite ways to give back is by donating gently used clothes, and I continue to do so today. Here in Rochester, we’re fortunate to have an incredible organization dedicated to empowering unemployed and underemployed women. They provide a supportive network, professional attire, and essential career development tools to help women achieve economic independence and thrive both at work and in life.
Dress for Success has helped move women forward for a decade here. The organization accepts gently used business attire and is the only local employment resource specifically for women. Learn more at movewomenforward.org/.
Clean Sweep - Rochester
Michelle, Administrative Director for LáLew PR
I don't volunteer as much as I think I should. I feel like it's good for the soul to give back when you can. To do something worthy and not expect payment for your services.
Being born and raised in the City of Rochester, I love my city. Our city has had its challenges and you only hear about the bad that happens here. I want to be a part of the good.
My first Clean Sweep, I participated with my husband and a friend from work. We were assigned to the Cornhill/Plymouth Ave neighborhood. This year, I participated with my daughter, Jessica Lewis, owner of LáLew Public Relations. Jessica and I, alongside other volunteers, were assigned to David R. Gantt Center located in the NE section of the City. Assemblyman Gantt was a civil rights activist and served as a Rochester Assemblyman for nearly 40 years. I grew up in this neighborhood so it was good to share some of my stories and experiences with my daughter. We are looking forward to next year's Clean Sweep and we will be looking for more volunteers to join us.
Lean more at: cityofrochester.gov/clean-sweep
Stop the Judgement Project
Wayneen Neville, Chief Operating Officer, LáLew Public Relations
Volunteering with Stop The Judgment Project has provided a deeply meaningful opportunity to contribute to my community. I’ve known the founders and their daughter personally for years, and through that connection, I’ve witnessed firsthand how their mission has grown into a powerful movement that supports young adults and families with empathy, honesty and action.
The organization’s mission – ending the stigma surrounding mental health and substance use disorders – is visible in every conversation they lead, every resource they provide and every family they uplift. Their work creates space for young people to be understood, not judged, and for families to receive support without shame.
Recently, I had the opportunity to help with their annual fundraiser, and the experience reminded me how transformative community can be. The room was filled with people who believe in compassion, people who have been touched by loss or struggle, and people who simply want to make a difference. Seeing that collective energy translate into real support for the organization was truly moving.
Volunteering with Stop The Judgment Project reinforces something I deeply believe: when we choose connection over judgment, we create change. If you’re looking for a meaningful way to support mental health advocacy, I encourage you to get involved – whether by volunteering, donating, or simply sharing the mission. Every bit of support helps fuel their life-changing work.
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Learn More About Stop The Judgment Project
