Local Stories, National Stage
At LáLew Public Relations, we’re always looking for opportunities to connect our clients’ stories with audiences beyond their immediate communities. Recently, our media relations work with Tour Cayuga led to a national placement in the History Channel for a story highlighting one of the region’s most important historical figures: Harriet Tubman.
A recent History Channel article, “How Harriet Tubman and Others Fought for Equal Pay,” highlights how the fight for fair compensation stretches much further back in American history than many people realize.
The article profiles four Black women — Harriet Tubman, Nannie Helen Burroughs, Fannie Lou Hamer and Aline Black — whose efforts challenged economic and workplace inequality from the Civil War through the civil rights era.
Their stories remind us that advocacy often begins when someone is willing to communicate a problem others have accepted as normal. Whether building a business, leading an organization or advocating for change, knowing the value of your work and having the courage to communicate that value can be powerful.
Read the full article here.
That same history has a strong connection to Upstate New York.
Tour Cayuga, located in the Finger Lakes region of New York, works to bring greater awareness to the rich history, culture and experiences found throughout Cayuga County. Through its efforts, the organization aims to attract visitors while also showcasing what makes the area a meaningful place to live and explore.
One of the county’s most significant historical connections is Harriet Tubman, who chose Auburn, New York, as her home and lived there for roughly 50 years. Her legacy remains an important part of the region’s identity, especially during International Underground Railroad Month each September, when communities across the country recognize the people and places connected to the Underground Railroad.
For Tour Cayuga, sharing that history with audiences beyond the region presented an opportunity to broaden awareness of Cayuga County and its connection to an important chapter in American history.
“We were really excited to be able to initiate that connection with Tour Cayuga and have their story and historical background expand past the local eye,” said Jessica Riddick, account manager at LáLew Public Relations.
Securing meaningful media coverage requires more than making an introduction. It takes thoughtful storytelling, strong media relationships, timely communication and consistent follow-through from the initial connection through publication. In this case, those efforts helped bring Tour Cayuga’s story — and Cayuga County’s connection to Harriet Tubman — to a national audience.
By connecting meaningful local stories with the media outlets and audiences that can give them greater visibility, LáLew is proud to support Tour Cayuga in sharing Cayuga County’s history and encouraging more people to experience the region for themselves.
At LáLew Public Relations, we believe every community has stories worth telling. The right story, thoughtfully positioned and connected to the right audience, can travel far beyond where it began.
Connect with LàLew Public Relations and let us help your story reach the audiences that matter most.