Building Momentum: 3.24M Impressions for Brick Rochester Academy

Brick Education Network’s approach extends well beyond academics. Founded in Newark, New Jersey, the organization operates a constellation of programs that intentionally connect education to student wellness, stable housing, and long-term career opportunities.

As Brick prepared to expand to Rochester, New York, the organization engaged LáLew Public Relations to drive awareness of its fall 2026 school opening. Brick Rochester Academy, the city’s newest charter school, will welcome approximately 60 kindergarten students and 30 first graders in its inaugural year, adding one grade annually until it becomes a full K–12 program.

To build awareness and support enrollment for the new tuition-free school, LáLew PR developed a targeted communications strategy designed to reach key audiences and families. The campaign secured earned media coverage across major outlets, including Rochester Business Journal, Democrat & Chronicle, WHEC News 10, WXXI News and Rochester in Focus.

As a result of these efforts, the campaign generated more than 3.24 million unique monthly impressions and nearly $30,000 in advertising value equivalency (AVE).