Research & Analytics Specialist
Research & Analytics Specialist
About the Agency
LáLew Public Relations is a results-driven agency. Every program that we are involved in is guided by data and built on a strategic plan. We specialize in public relations, social media management, brand awareness, and full-scale media relations.
Founded in 2016, we are a certified woman and minority-owned PR firm that works with organizations to provide ongoing media relations and publicity to raise visibility and reach target audiences.
Since its inception, LáLew has worked with a number of businesses and nonprofits, including Grow-NY (a multi-million dollar agri-tech business competition), the Cayuga County Office of Tourism, Teen Empowerment, and Houghton College. Successes include securing earned media for the Rochester Schools Modernization Program (RSMP), which is the largest public capital works project in the history of Rochester with a $1.4 billion dollar budget, enabling the Urban League of Rochester to raise over $50,000 for their programming, and developing the design concept for the Healthy Baby Network’s 25th anniversary annual appeal.
What You’ll Do
Administrative Roles and Tasks
Help to optimize and maximize programs as well as the measurement and analysis to support client objectives
Monitor and evaluate the effectiveness of our campaigns (traditional PR, communications planning, digital and social media), on a daily basis in coordination with client and account team goals, as well as benchmarks
Gather data from assigned sources in a methodologically sound manner (you’ll become our internal Muck Rack Specialist)
Demonstrate the ability to associate one idea with another and see the big picture in a large amount of data or information
Tabulate and analyze data, using proprietary and market tools
Manage traditional and social media coverage coding and analysis
Develop research reports and presentations
Ideal candidate will be able to
Think strategically and be insightful with the ability to tell a story that converts data into actionable insights
Execute research, analytics and measurement assignments (across earned, owned and paid; web, mobile, email, social, and traditional media) with minimal supervision
Demonstrate a strong interest in and understanding of metrics and trends (traditional PR, and social media), staying informed on the latest tools and techniques in the digital analytics space
Manage multiple projects concurrently toward successful completion, including ongoing core workstreams and ad-hoc, quick-turn needs
Review program and brand objectives and strategies to help set benchmarks and KPIs, operating within best-practice measurement frameworks
Be solutions-oriented and demonstrate critical thinking related to:
Cultural data and its impact on the customer and customer journey
Data that is relevant to client programs and thoughts on how to best capture, synthesize and communicate the data
Qualifications Required
2 years of experience in an analytics function within the marketing/PR/digital media industry
Experience in the analysis of large data sets to find useful relationships (data mining). Working with and creating databases and dashboards utilizing all relevant data to inform decisions.
Strong analytical skills with a general understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
Must feel comfortable learning new systems and tools
Experience with (or demonstrate a strong interest in) and understanding of analytic ecosystems and tools including listening and audience tools (such as Talkwalker, Brandwatch), Native platform analytics (YT, Google, Facebook, Twitter, TikTok, Pinterest, Snapchat, IG, etc.), Google Platform (Analytics, Optimize, Media)
Proficiency in Google Slides and Excel, including organizing and maintaining databases, using formulas and developing charts and tables
Able to translate analysis into learnings and business implications
Highly motivated, collaborative team player with excellent communication, organizational and interpersonal skills:
Good at developing relationships and building trust across diverse teams
Ability to think on your feet and participate in brainstorms and work sessions
Communicate effectively with direct manager, senior management, and clients to set expectations, share status updates, and flag potential issues
Ability to work in a fast-paced environment and juggle multiple tasks, projects; strong prioritization skills to meet deadlines
Strong presentation, communication, and writing skills
Why You Would Want to Work Here
We are flexible: Work from home during hours that best fit your needs. Weekly meetings and client debriefs ensure that we are on the same page. The rest can be on your timeline.
We collaborate as you shine: At LàLew PR, we believe that everyone should have a chance to stand out and try something new. We believe in one another’s abilities and give you opportunities to grow in your skillset. However, as you do so, you are never alone. As a team, LàLew is always finding ways to assist one another on projects and tasks.
We offer strong professional development: Whether it be leadership and team building or hard/technical skills, there is always more to learn–– and we are here to help you do just that. Through various projects and team meetings, our team has the opportunity to grow personally and professionally.
We finish what we start: We are a team of hard workers with a will to match our creativity. When we work with a client, we go above and beyond their expectations and deliver consistent results
Compensation
This is a contract position with flexible hours and the opportunity for remote work. Please contact us for more details.
To apply, send us your resume and tell us how your skill set would be an asset to the team.
P.O. Box 19619
Rochester, New York 14619
info@lalewpr.com
585-210-8663