A Decade of Storytelling, Strategy and Community Impact
Ten years ago, LáLew Public Relations began as Jessica Lewis’s one-woman vision – a belief that strong communication can shape communities, strengthen organizations, and make stories more accurate, accessible and human. What started as a small consultancy has grown into a full-service, award-winning agency trusted by more than 50 organizations across Rochester and beyond.
From media relations to crisis communication, brand storytelling to internal communications, our team has spent the past decade helping clients find their voice, refine their message and connect meaningfully with the audiences who matter most. And while our services have expanded, our purpose has stayed rooted in the same place: clarity, authenticity and community.
This year, that journey reached a milestone we’ll never forget.On April 9, 2026, Mayor Malik D. Evans officially proclaimed “LáLew Public Relations Day” in the City of Rochester, honoring ten years of elevating stories, strengthening organizations, and helping to shape a more equitable local communications landscape.
Our impact over the past decade has grown beyond client campaigns:
Media Strategy & Press Relations that amplify stories through purpose and precision
Crisis Communication & High-Stakes Guidance that supports leaders when clarity matters most
Brand Messaging & Content Development that sharpens identity and builds trust
Professional Development & Training that helps teams communicate with confidence
Community-Based Initiatives like The House of LáLew, PR Pathfinder and LáLew Cares, expanding access and opportunity in the field
Our Rochester Business Journal monthly column, amplifying Black and brown leaders, entrepreneurs and changemakers whose work shapes our region
Every story we’ve told, every strategy we’ve built, and every partnership we’ve nurtured has been guided by both excellence and intention.
As we celebrate this anniversary, we’re reflecting with deep gratitude. Our success isn’t measured only in campaigns, coverage or growth – it’s in the relationships we’ve built, the communities we serve, and the trust placed in us to tell stories that matter.
Ten years in, we’re proud of the work behind us and energized for the work ahead.The next decade will bring new challenges, new stories and new opportunities to build stronger, more connected, more informed communities – together.
Celebrate people. Celebrate strong communication. Celebrate the next chapter of LáLew.
Explore the milestone with us:
The Official Proclamation: A defining moment in our journey, this proclamation from Mayor Malik D. Evans honors ten years of LáLew’s impact across Rochester – recognizing the work, the relationships and the stories that continue to shape our community.
Our 10th Anniversary Billboard: A celebration of 10 years – and a tribute to the community that made it possible.
Our 10-Year Anniversary Impact Portfolio: A visual walk through our first decade, celebrating the clients, partners, supporters and team mates who have been part of the LáLew story – honoring the people and moments that made it all possible. (Coming soon!)
